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Sales Leadership

What Marketing Should Really Be Doing for Sales

OEM sales improve when marketing creates clarity, targeting, and alignment. This edition explains how marketing…

Russ ZieglerJuly 9, 2025

America Ready

Inside a Dealer’s Mind: What They Really Want From Their Suppliers

Dealers want clarity, support, and predictability. This edition outlines the expectations U.S. dealers have of…

Russ ZieglerJuly 8, 2025

Sales Leadership

Stop Hoping They’ll Find You

Public dealer-wanted posts bring in applicants from active, successful markets—not from the places you need…

Russ ZieglerJuly 2, 2025

America Ready

Inside a Dealer’s Mind: What They Really Want From Their Suppliers

Dealers judge an OEM quickly. This edition breaks down what U.S. dealers evaluate during the…

Russ ZieglerJuly 1, 2025

Sales Leadership

Help Before Cutting

Termination is costly and disruptive, yet many OEMs default to it. This edition shows how…

Russ ZieglerJune 25, 2025

America Ready

Why U.S. Dealers Say No – And How to Get to Yes

U.S. dealers rarely walk away because of product issues. They walk away because of misalignment,…

Russ ZieglerJune 24, 2025

Sales Leadership

Stop Sending Territory Managers to Sales Trainings

Sales training helps salespeople, but territory managers need far more: dealer selection, onboarding, coaching, alignment,…

Russ ZieglerJune 18, 2025

America Ready

Why Your Home Market Strength May Not Transfer to the U.S.

Success in your home market rarely transfers automatically to the U.S. This edition explains why…

Russ ZieglerJune 17, 2025

Go-to-Market Strategy

Stop Selling to Dealers

OEMs often push sales onto their dealers instead of enabling them to succeed. Dealer Enablement…

Russ ZieglerJune 11, 2025

America Ready

Welcome to America Ready

A global OEM’s home-market strengths rarely transfer automatically to the United States. This opening edition…

Russ ZieglerJune 10, 2025

Connect Blog

What Marketing Should Really Be Doing for Sales

Inside a Dealer’s Mind: What They Really Want From Their Suppliers

Stop Hoping They’ll Find You

Inside a Dealer’s Mind: What They Really Want From Their Suppliers

Help Before Cutting

Why U.S. Dealers Say No – And How to Get to Yes

Stop Sending Territory Managers to Sales Trainings

Why Your Home Market Strength May Not Transfer to the U.S.

Stop Selling to Dealers

Welcome to America Ready

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