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Territory Management

Improving the Dealer Situation

Understanding the dealer business is only step one. This edition shows how TMs can actively…

Russ ZieglerOctober 8, 2025

America Ready

Do Not Wait: The U.S. Market is Ready Now

The U.S. market is ready now. This edition explains why OEMs should begin building presence…

Russ ZieglerOctober 7, 2025

America Ready

The Mistake of Treating the U.S. as One Market

The U.S. behaves like multiple markets, not one. This edition explains how OEMs can avoid…

Russ ZieglerOctober 3, 2025

America Ready

The Hidden Cost of Going Direct

Going direct looks efficient on paper but often leads to hidden costs and stalled growth.…

Russ ZieglerOctober 2, 2025

Territory Management

Understanding the Dealer Business

Dealers survive and grow through multiple profit centers, not just new unit volume. This edition…

Russ ZieglerOctober 2, 2025

Go-to-Market Strategy

The Myth of “Good Enough” Dealer Performance

“Good enough” rarely is. This edition explains why OEMs must measure dealer performance beyond unit…

Russ ZieglerSeptember 24, 2025

Go-to-Market Strategy

The Cost of Weak Dealer Onboarding

Most OEMs celebrate signing a dealer but fail to launch them correctly. This edition explains…

Russ ZieglerSeptember 17, 2025

Organizational

Trade Show Best Practices

Too many OEMs attend trade shows without clear objectives or follow-up plans. This edition explains…

Russ ZieglerSeptember 10, 2025

America Ready

Why Brand Reputation Travels Slower Than You Think

Dealers follow people, not programs. This edition explains how trust drives dealer commitment and how…

Russ ZieglerSeptember 9, 2025

Organizational

Train Right

Training without Performance Objectives is just activity. This edition shows how defining skills, behaviors, and…

Russ ZieglerSeptember 4, 2025

Connect Blog

Improving the Dealer Situation

Do Not Wait: The U.S. Market is Ready Now

The Mistake of Treating the U.S. as One Market

The Hidden Cost of Going Direct

Understanding the Dealer Business

The Myth of “Good Enough” Dealer Performance

The Cost of Weak Dealer Onboarding

Trade Show Best Practices

Why Brand Reputation Travels Slower Than You Think

Train Right

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