Russ Ziegler

OEM and dealer scoreboards rarely match. This edition explores how misaligned metrics create confusion and…

This edition shows why OEMs must invest in dealership managers—the internal champions who sustain alignment,…

This edition highlights how the best field teams move beyond transactional communication and become catalysts…

This edition reveals how structured dealer peer groups create faster adoption, better retention, and stronger…

This edition shows how evaluating metrics across all departments gives TMs the foresight to spot…