The next 18 months will determine which OEMs enter the U.S. market prepared — and which arrive rushed and misaligned. This edition outlines the foundational investments international OEMs should make now in dealer education, field structure, data systems, and ongoing support to build a resilient pathway for long-term success.
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What global OEMs should be building now for sustainable U.S. success

2026 is closer than it looks. Between the tariffs, inflation, seasonality and a changing dealer landscape, the next 18 months will decide who enters the U.S. market ready — and who rushes.

The lesson from every America Ready conversation so far is simple: Success is built on trust, structure, capability, and alignment — not luck or timing.

The brands that will win are investing now in:

  • Dealer education and training that builds belief.
  • Territory structure and metrics that drive accountability.
  • Systems for data-driven improvement and profitability.
  • Ongoing support programs that reinforce momentum.

That is why we built an ecosystem — LaunchPad → Learning and Development Academy → Territory Triage → Dealer Optimization → Dealer 10-Groups — designed to move OEMs and dealers from introduction to impact.

This is more than consulting. It is a movement toward healthy, measurable, connected dealer distribution.

If your brand has the product, we have the pathway.

Let us make your brand America Ready. Visit Connect-CSCC.com to begin.

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Russ Ziegler

Author Russ Ziegler

Russ is the founder of Connect, with years of industry experience in Dealer Distribution Sales

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