Dealer Channel Ready in 90 Days

Connect LaunchPad

Format: 90 Days Live and Virtual Engagement
Download Service Description PDF

Service Description:

Connect LaunchPad is a 90-day service engagement designed to help Original Equipment Manufacturers (OEMs) transition from a direct-to-customer model to a scalable dealer network. Through a structured, time-bound process, we uncover what is required to build, launch, and manage a thriving dealer channel that expands your market presence and activates new sales capacity.

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Location:

Online

Schedule:

Info Needed

Tools:

This engagement includes the use of internal and external assessments, persona development frameworks, business case templates, marketing plans, training outlines, and recruitment materials. All tools are customized to the manufacturer’s specific goals, product, and market dynamics.

Related Services:

Connect LaunchPad can be used with Connect’s Learning and Development Acadamy, Fractional Leadership and other projects.

The Connect Difference

1

The traditional academic model aims for learners to know things. Connect learners are expected to do things.

Each course has three PO’s (Performance Objectives). These are three things the learner needs to be able to do to be successful in their role.

2

All Connect OEM courses are built around the premise that the dealer is not your customer, they are a partner in distribution.

Dealers don’t need to be sold to. Dealers need to be educated, equipped, and motivated. That enables them to sell to the customer.

Service Roadmap:

First 30 Days – Excavation & Discovery

Key foundational elements are identified, including your Ideal Customer Persona (ICP), Ideal Dealer Persona
(IDP), and market placement. We define the consumer and dealer value propositions, assess current tools and
organizational readiness, and develop MTO (Minimal, Target, Optimal) sales projections to set realistic goals.

Second 30 Days – Framing & Building

Internal systems and go-to-market plans are developed. This includes building the dealer business case (both
economic and cultural), planning necessary organizational adjustments, and creating a two-tiered marketing
plan—one to attract dealers and one to support end-user sales.

Final 30 Days – Finish & Launch

A dealer prospect list is built, and recruitment materials are developed, including a Dealer Recruitment Deck
and Product Showcase Plan. Internal teams are trained, and external-facing training modules are prepared for
sales, service, and parts teams across your future network.

At 90 days, your organization will be equipped with the tools, training, and strategy required to launch a dealer
network with clarity and confidence.

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